Frank Fitts IV
Founder & CEO
After graduating from Southern Methodist University with a B.S. in Economics, Frank went on to become a Certified Sommelier and spent 8 years working at International Wines & Craft Beer where he would become Assistant Brand Manager. His experiences would lead to his vision and the market need for Yellow Hammer Farms. As he developed his business plan, Frank then worked part-time at Hop City Craft Beer & Wine. There, he established new efficiencies and procedures that lead to a promotion into his role as Regional Retail Manager covering three stores across two states. Frank’s role at Yellow Hammer Farms will be establishing new customers and managing his team as they conduct the day to day operations.